Custom e-commerce platform with Stripe, subscriptions, and a wholesale portal
Built for how they sell — not for how Shopify wants them to sell.
increase in conversion rate vs Shopify
revenue channels on one platform
Shopify app conflicts
uptime on GCP
A UK retail brand had outgrown Shopify. They needed: a B2C storefront, a separate wholesale portal with tiered pricing per account, monthly subscription boxes, and a custom fulfilment integration with their 3PL warehouse. Shopify apps were patching over each other and breaking on every update.
A custom Next.js e-commerce platform with Stripe Checkout for B2C, Stripe Billing for subscription management, a password-protected wholesale portal with account-level pricing rules, a webhook-driven fulfilment integration with their 3PL, automated invoice generation, and a lightweight CMS for the brand team to manage products and content without a developer.
Step by step
B2C: Stripe Checkout handles payment, webhook confirms order, fulfilment API notified
Subscriptions: Stripe Billing manages billing cycles, pauses, and cancellations
Wholesale: accounts log in to a separate portal, see their contract pricing, pay via Stripe invoicing
All orders flow to the same fulfilment queue → 3PL API picks, packs, ships
Tracking numbers returned from 3PL → automated customer email via SendGrid
Brand team manages products, images, and collections via built-in CMS
Built with
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