The agent that answers leads at 3 AM so your sales team doesn't have to
24/7 lead qualification and response — before a competitor even wakes up.
reduction in first-response time
more leads converted to calls
median first response
increase in qualified pipeline
Inbound leads from the website and ad campaigns were sitting unanswered for 6–14 hours overnight and over weekends. By the time the sales team got in, leads had gone cold or signed with a competitor who responded first.
An AI lead agent that monitors the CRM in real time. The moment a new lead lands — 3 AM, Saturday, Christmas Day — it qualifies them against ICP criteria, sends a personalised first-touch email and optional WhatsApp message via Twilio, books a discovery call directly into the sales rep's calendar if the lead scores high, and logs everything back to HubSpot. The sales team arrives to warm, qualified, calendar-booked leads.
Step by step
New lead hits CRM → agent wakes instantly via webhook
GPT-4o scores the lead against ICP (company size, role, intent signals)
High-score leads: personalised email + WhatsApp sent within 90 seconds, calendar slot offered
Mid-score leads: nurture sequence triggered, rep notified in Slack
Low-score leads: tagged, added to long-term drip, rep not interrupted
Full audit trail in HubSpot — every action logged, every message stored
Built with
Got a process that's bleeding hours?
30 minutes on a call. We'll tell you honestly whether AI can help, and whether we're the right team to build it.
We reply within 24 hours · Based in the UK