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Problem · Inbound leads from the website and ad campaigns were sitting unanswered for 6–14 hours overnight and over weekends. By the time the sales team got in, leads had gone cold or signed with a competitor who responded first.

What we built · An AI lead agent that monitors the CRM in real time. The moment a new lead lands — 3 AM, Saturday, Christmas Day — it qualifies them against ICP criteria, sends a personalised first-touch email and optional WhatsApp message via Twilio, books a discovery call directly into the sales rep's calendar if the lead scores high, and logs everything back to HubSpot. The sales team arrives to warm, qualified, calendar-booked leads.

Problem · A marketing agency was running campaigns across email, SMS, and LinkedIn for 12 clients simultaneously. Every sequence required manual send, manual follow-up scheduling, and manual reporting. Three team members spent most of their week on execution rather than strategy.

What we built · A campaign orchestration platform built on n8n and custom Node.js. Client uploads their audience CSV, picks a sequence template, and the platform handles everything: personalised email via SendGrid, SMS via Twilio, LinkedIn connection request queuing, automated follow-ups on non-response, real-time analytics dashboard, and weekly PDF reports generated and emailed to clients automatically.

Problem · A regional logistics business was managing a 40-vehicle fleet entirely through WhatsApp group chats, phone calls, and a shared Google Sheet. Dispatchers were spending 4+ hours a day matching jobs to drivers manually. Missed jobs, double-bookings, and no visibility into where vehicles actually were.

What we built · A full-stack dispatch platform: live vehicle tracking via GPS integration, an AI dispatch agent that reads incoming jobs and proposes optimal driver assignments (humans approve with one click), automated customer SMS notifications via Twilio at each stage, a driver mobile app for job acceptance and status updates, and a management dashboard with real-time fleet visibility on Google Maps.

Problem · A Saudi retail group with 8 branches needed ZATCA Phase 2 compliance (B2B cryptographic e-invoicing) within 90 days of their onboarding date. Their existing ERP had no ZATCA integration. Off-the-shelf solutions like Zoho Books required a full ERP migration they couldn't afford or a costly per-invoice SaaS fee that didn't fit their volume.

What we built · A custom ZATCA-compliant e-invoicing layer that sits between their existing ERP and the ZATCA Fatoora portal. The system generates UBL 2.1 XML invoices, applies the required cryptographic stamp (ECDSA), submits to ZATCA in real time, handles clearance and reporting modes, stores the signed invoice and QR code, and provides a dashboard for compliance monitoring and rejected invoice resolution.

Problem · A UK retail brand had outgrown Shopify. They needed: a B2C storefront, a separate wholesale portal with tiered pricing per account, monthly subscription boxes, and a custom fulfilment integration with their 3PL warehouse. Shopify apps were patching over each other and breaking on every update.

What we built · A custom Next.js e-commerce platform with Stripe Checkout for B2C, Stripe Billing for subscription management, a password-protected wholesale portal with account-level pricing rules, a webhook-driven fulfilment integration with their 3PL, automated invoice generation, and a lightweight CMS for the brand team to manage products and content without a developer.

Problem · Multiple clients had WordPress sites scoring 30–50 on Lighthouse, loading in 4–8 seconds on mobile, and ranking poorly in search despite decent content. Hosting costs were high, security patches were constant, and the sites were slow to update because everything required a developer.

What we built · Static-first sites built in Next.js, deployed on Vercel's edge network, backed by Sanity CMS so clients can update content without touching code. Zero WordPress, zero plugins, zero patch maintenance. Lighthouse 95–100 across the board. Full SEO metadata, OpenGraph, structured data, and sitemap generation baked in.